Your Task

Task 1: Situational Analysis (SWOT Analysis)

When developing and implementing a Communications Plan it is wise to recognise its potential Strengths, Weaknesses, Opportunities and Threats.  This is termed a SWOT Analysis.  Your marketing company needs to complete a SWOT Analysis for the Pollution Solutions Communications Plan.

Marketing Teacher

http://www.marketingteacher.com/Lessons/lesson_swot.htm

My Read

http://www.myread.org/monitoring_swot.htm

University of Queensland

http://www.catalyst.uq.edu.au/primed/BS-swot.html

Task 2: Campaign Strategy

Your Marketing Company needs to develop a campaign strategy.  This strategy needs to identify Target Markets and Key Stakeholders.  The strategy should also outline what your Key Messages are going to be.

Sauce "Hot tips for effective arts promotion"

http://www.fuel4arts.com/sauce/04_campaign_strategy/campaign_strategy.htm

Task 3: Timeframes

When developing and implementing your Communications Plan your team will need to be very organised to deliver all products on time.  PERT and Gantt Charts are two systems used to plan and manage projects.  Your Marketing Company will need to develop PERT and Gantt Charts to plan and manage your various projects.

Gantt Chart Tutor

http://www.tutor.ms.unimelb.edu.au/gantt/gantt.html

How to create PERT and Gantt Charts

http://www.sonic.net/~webclass/BusWeb/pert_gant.shtml

Task 4: Communication tools / tactics

Communication tools and tactics are going to be the vehicles that your team uses to deliver your key messages to your identified Target Markets and Key Stakeholders.  Your Communications Plan needs to contain examples of the following tools/tactics:

- A logo, slogan and mission statement

This needs to capture the ideals of Pollution Solutions.

- A power-point presentation or website

This will highlight the many different types of pollution and threats that they cause to the marine environment.  It should also highlight how humans can minimise or prevent each type of pollution.

- Children's Illustrated Storybook

A storybook for 4 - 6 year olds about caring for the Great Barrier Reef.

- Advertisement - Community Service Announcement or TV commercial, billboard and newspaper

Highlighting that the reef is under pressure from marine pollution and that we all need to act now to protect the reef and keep it great.

- Community Information Poster / Display

This display is to highlight the types of marine pollution and the negative impacts that they have.  The poster or display should also encourage people to use best environmental practices.

- Solutions Brochure

A brochure or flyer for distribution within the local community about marine pollution and what they can do to protect the reef.

Send copies of your Communications tools to MESA as part of your Seaweek Celebrations.