Reef Business
Middle School & Senior Secondary
Marketing & Promotion
Business Organisation and Management
In this Reef HQ Education Program students explore a business organisation that uses full time and casual staff as well as over 150 volunteers to cater to clients from Australia and overseas. Students will investigate the intricacies of running such a business and the marketing and promotional mix that is implemented to encourage clientele from local, regional, national and global markets to visit the facility.
Curriculum Links
Completing this Reef HQ Education Program will develop students' ability to:
- Understand the strategy, structure, technology and environment of a local business organization;
- Understand that production efficiency and the creation of profit are primary goals, but not the only criteria of business success;
- Investigate how marketing can relate to business activities;
- Source how to identify and satisfy customer needs;
- Choose an orientation that is most appropriate to particular markets;
- Identify marketing involves product, price, promotion, place and people;
- Evaluate from different perspectives the effectiveness of business organisations; and
- Accomplish goals by working with people and exercising influence through the skilful use of language and ideas.
The following unit includes suggestions for activities that can be completed before and after your Reef HQ visit.
Reef HQ Visit
This teacher resource is linked to a class visit to Reef HQ. The Reef HQ visit will enable students to:
- Explore the Great Barrier Reef up close;
- Gain an appreciation for the product, price, promotion, place and people involved in the running of a business such as Reef HQ;
- Evaluate from different perspectives the effectiveness of Reef HQ as a business organization;
- Contemplate and visualise various tools that could be implemented to better promote and market Reef HQ; and
- Investigate the strategy, structure, technology and environment of a local business organization.
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Attached Documents
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New Product Line - Challenge Activity
File size: 729k
Reef Business - Teaching Unit
File size: 396k
Reef HQ Advertisement - Challenge Activity
File size: 808k
Reef HQ Promotion - Challenge Activity
File size: 721k
